As previously mentioned, we had a customer discovery session with Kunal yesterday. He is a Berkeley graduate student in Civil Engineering. We shared had a very informative discussion over some delicious Zachary’s Chicago Pizza (he chose).
For the majority of the session, we took Steve’s advice on running these types of sessions (as opposed to focus groups). So we tried to ask questions objectively, and let Kunal steer the conversation. What we found by listening to each other is that it was very difficult to remain objective and not state our opinions, thereby potentially affecting Kunal’s responses. Despite this, Kunal had some fantastic insights that we never would have thought of on our own. For brevity, here is a summary of the most surprising points:
- Top 3 Frustrations at beginning
- simple reminder to take night time insulin
- manual input (excel) → usually doesn’t track
- seeing a high reading and thinking “why the hell did that happen, I thought I did it right?”
- The activity of exercise matter (not just duration and intensity)
- Leaderboard: “knowing someone was doing better than me would kind of piss me off”
- don’t show ranks or scores, but people above and below in your category would be helpful
- ability to click on others to see what they are doing that is working for them
- Top 3 Frustrations at end
- providig feedback/recommendations – remove thinking process (avg. stdev, user sets target of HA1c, show potential adjustments i.e carb ratio from 12-10)
- just remember to take my damn night time shot
- LifeScore and objectives – some sort of feedback that shows immediate feedback of how they are doing, and if they want they can go further (to make changes)
Check out the slideshow of some pics from the session.