A couple of days ago we finalized the details of our Google AdWords campaign. We decided we wanted to test the differences between “Diabetes Management” and “Diabetic Community”. After hearing so many ideas about the social aspect of diabetes, and having our most recent customer discovery session involve this social aspect, we decided it was important enough to test as a core value proposition against the analytical management of diabetes.
Our AdWords credit will not come in for a week, so we will have a waiting period until we have data to analyze and report on.
In the meantime, we will be testing this dynamic directly through our customer outreach.