New Hypothesis: Social Avenues

This is one of several belated posts from the past week.

The recurring theme of advice, or new potential markets to consider, from the class this past Monday (2/27) was that of social networks. Now we realize that it is futile to try and create the next big social network. However, the use of a niche social community to act as a means of increasing user engagement and retention, and to enhance the core value (increased happiness/awareness), was an interesting idea. Although we had already incorporated certain social aspects through game-mechanics (social pressure), we did not consider the larger effect of connecting diabetics.

Therefore, in addition to testing the revenue streams, we will also be testing the idea of a diabetic community to exchange knowledge and experiences.


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