There were two main changes to our business model this week.
- The idea of ‘communities’ was moved from “Customer Relationships” to a “Value Proposition” due to the customer discovery session proposing the idea of “Yelp for Diabetics”. Lots of interesting potential here. We need to test this hard.
- ‘Channel to doctor’ as a value prop may not be what we thought. However, Oren’s suggestion of finding out if physicians would pay for a “Mint-style” analysis is another area we need to test.
…in summation, lots of testing to be done.