Business Canvas: Week 6

There were two main changes to our business model this week.

  1. The idea of ‘communities’ was moved from “Customer Relationships” to a “Value Proposition” due to the customer discovery session proposing the idea of “Yelp for Diabetics”. Lots of interesting potential here. We need to test this hard.
  2. ‘Channel to doctor’ as a value prop may not be what we thought. However, Oren’s suggestion of finding out if physicians would pay for a “Mint-style” analysis is another area we need to test.

…in summation, lots of testing to be done.


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