The theme of this week has been to think about Key Partners.
- What makes a particular partner more valuable than another?
- What type of relationship do you have (i.e. cooperation, competitor)?
- Do you need partners in multiple areas of your business?
Perhaps the most difficult aspect thus far has been contacting the partners themselves. As we are creating a resource for diabetics to gauge their ability to eat safely and healthily at a particular food establishment, we thought a potential partner would be a food chain looking to improve their brand among the health-conscious crowd. Therefore, we have reached out to Jesus Valdez, Director of Brand Marketing at Wendy’s through our mentor, Pete Vlastelica. Despite this incredible connection, we have yet to receive any sort of response from Jesus.
We are attacking alternative avenues in parallel, obviously. However, they are proving to be more difficult than we had hoped. With the onset of the weekend, our chances of actually speaking face-to-face with a partner are becoming bleak. Nonetheless, we will work through the weekend to continue to try and contact partners.