While searching for potential competitors, we stumbled across this interesting article. To summarize, the writer is disappointed that there is no “Healthy Yelp”. Yelp offers ratings and information on nearly every aspect of a dining experience (i.e. kid-friendly, parking available, etc.), but not on the respective healthiness of an establishment. Clearly, there exist subjective views when it comes to health. However, the author illustrates some potential ways to standardize how an establishment can be graded on health, in their opinion.
The most interesting takeaway from this piece is the potential expansion of our current value proposition. We are targeting diabetics now. But the prospect of targeting all health-conscious diners in the future is very exciting. The key would be to keep information as objective and trusted as possible.